Naspers sells its OLX business in multiple African countries to Jiji

Naspers has inked an agreement with Jiji – the largest classifieds marketplace in Nigeria – for the sale of its OLX business in Ghana, Kenya, Tanzania, and Uganda. It will also redirect OLX users in Nigeria to Jiji. The transaction, which is subject to regulatory approvals, is supported by Jiji’s cornerstone investors, Digital Spring Ventures.

OLX’s reach, combined with Jiji’s own proprietary search and delivery algorithms, will create a beneficial combination, according to Naspers, giving users a radically streamlined experience and making the buying and selling process more convenient. Source: Kantar Retail IQ