Heineken May Sell S. Africa Strongbow Stake in Distell Deal

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Heineken may sell its stake in Strongbow cider in South Africa to avert competition concerns in its bid to buy local spirits maker Distell, Business Day reports citing a note to shareholders by the Dutch brewer.

  • “The proposed divestment of the Strongbow licence in SA and Namibia is something we wouldn’t enter into lightly, and is driven by a desire to be proactive as we work with the regulators during the approval process,” the Johannesburg-based newspaper reports citing Heineken
  • Proposal to sell Strongbow businesses in South Africa and Namibia won’t affect ownership or strategic direction of brand in international markets

Source: Bloomberg

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